Pricing

Simple Pricing. Powerful Tools. Built for Every Stage of Growth.

Whether you're an independent agent or building a growing agency, there's a LeadFocus AI plan designed for you.

Starter

$49.99/month

Everything you need to organize your leads and start building momentum.

Ideal for independent agents and new producers.

7-day free trial

  • Personal CRM dashboard
  • Up to 2,500 contacts
  • CSV lead imports
  • Contact management
  • Lead tagging and notes
  • Basic sales pipeline
  • Opportunity tracking
  • Appointment management
  • Manual calling queues
  • Call activity logging
  • Basic reporting
  • Basic message templates
  • One user seat
  • Standard support

Not included

  • Advanced drip automation
  • AI-powered workflow tools
  • Advanced campaign analytics
  • Multi-agent management
  • Premium integrations
MOST POPULAR

Professional

$99.99/month

For serious producers ready to automate their follow-up and scale their outreach.

Ideal for active life insurance agents and annuity producers.

7-day free trial

Everything in Starter, plus:

  • Up to 15,000 contacts
  • Advanced CRM dashboard
  • Advanced power dialer workflow
  • SMS integration accessPlanned
  • Email integration accessPlanned
  • Campaign management
  • Automated drip sequences
  • Advanced follow-up scheduling
  • AI-assisted message drafting
  • AI communication templates
  • Lead segmentation
  • Advanced pipeline management
  • Campaign performance reporting
  • Customizable workflow automation
  • Appointment reminders where supportedPlanned
  • Integration marketplace access
  • Up to three user seats
  • Priority support

Elite

$149.99/month

Advanced sales automation and management tools for high-volume producers and growing agencies.

Ideal for top producers, team leaders, and agencies.

7-day free trial

Everything in Professional, plus:

  • Up to 50,000 contacts
  • Advanced AI workflow featuresPlanned
  • Expanded automation limits
  • Multi-agent workspace management
  • Up to ten user seats
  • Lead assignment workflowsPlanned
  • Advanced sales reporting
  • Agent performance dashboardsPlanned
  • Team pipeline visibilityPlanned
  • Custom workflow templatesPlanned
  • Advanced campaign segmentation
  • Enhanced integration accessPlanned
  • Agency-level reporting
  • Priority onboarding resources
  • Premium support

Monthly recurring subscriptions with a 7-day free trial. No hidden charges. Cancel according to the Subscription Terms. All sales are final — see our No Refunds policy and Privacy Policy.

SMS, calling, email and other third-party provider usage may incur separate charges. Messaging and calling are not unlimited.

Online checkout is being activated. You won't be charged when you create an account today, and items marked Planned are not available yet.

Compare plans

Feature comparison across Starter, Professional and Elite plans
FeatureStarterProfessionalElite
CRM access
Contact limitsUp to 2,500Up to 15,000Up to 50,000
Lead imports (CSV)
Contact notes and tags
Power dialerManual queuesAdvanced workflowAdvanced workflow
Calling queues
Pipeline managementBasicAdvancedAdvanced
Appointment calendar